The hugest internet companies Yahoo.com, Hotmail.com, AOL.com avoid progress

Most free e-mail services are known to get profit from ads showed to users in mailbox web-interface. So, web industry giants don't hasten to provide free access to the mailboxes via POP3 and SMTP protocols, as the efficiency of their ad places will considerably decrease which is unwanted situation.Such giants as Yahoo.com, MSN.com, AOL.com operate many users, which are tied to other companies' services don't hasten to provide such access as today users won't disappear and the reason is that they just get into the habit of using web-interface.

Of cause there are some ways to avoid these limitations. For example there are some Yahoo.com programs which convert web traffic into POP3. However, it is possible to steal mailbox passwords with the help of such programs which reduces a wish to use them. For Hotmail.com from Hotmail.com there is possibility to use the special protocol which is integrated in the Outlook Express and does not accessible for the others programmers of the mail programs that narrow down the users freedom when choosing the post program. AOL.com has an access through POP3 and SMTP, but it is available for users to have an access to the Internet only from that provider. That also limits the opportunities of using an email, because there are places without an access to the Internet from AOL.com.

However, they lose a lot, trying to follow the outdated marketing policy that is intended for online advertising, and limiting the user's freedom in his choice. There is another way to monetize visitors, attracting users and keeping them. A company Google.com with its email Gmail.com has become this new model. Initially they provide users access to POP3 and SMTP interfaces not restricting user in methods of work with e-mail. However this service has a great advantage over common mailing applications like Outlook Express - it is a big volume of mailbox disk space allowing user to keep all the e-mails straight at the server and get access to its' mailbox from any part of the world.Moreover, only relevant ad is showed to the user, no obtrusive banners! This format is becoming more and more likable for email users because a convenient web interface allows you to forget about installing and setting problems of email programs.

At the end the e-mail of the Future is imagined as web-interface without using the mail programs. Yahoo.com, MSN.com and AOL.com most probably will also use this model later as it much profitable than out of date method of mail application utilization.Basically POP3 and SMTP become even obsolete; the Gmail.com provides new e-mails reception notifications via RSS channels.